The company promotes the concept of a work family and encourages open communication, empathy and support among employees. which leads to increased job satisfaction and productivity. is based in the city of Jepara, Indonesia, which has a long and rich history of wood carving.
It is known as the "World Center for Wood Carving" due to its reputation as one of the largest wood carving and furniture production centers in the world. Wood carving has been an important part of Jepara's culture and economy for centuries exporting his crafts abroad.
The art of carving in Jepara can be traced back to the reign of Queen Kalinyamat in the 16th century and has rapidly developed since.